This is something kind of related to my senior project but more into the food aspect. The newest flavor of water ice at Rita's is peep water ice, made after the cute little Easter shaped candies full of sugar. It is amazing as to what people are coming up with, they are taking the small things that everyone loves and making them into all different things and kinds of food. When you first hear the word peep and water ice together, many people think eww or that's disgusting. But, I experienced first hand what the water ice tasted like and it was not that bad, at least not as bad as it sounds. It is extremely sweet and full of sugar! Last year, R
ita's made Swedish fish water ice and it was very popular and came back this season. I believe that the new fad with water ice is starting to be candy and how they can make water ice out of popular candy types, flavors, etc. It is an eye catcher and all the little kids love it and I am sure their parents think water ice is better to eat than candy. New foods and such are starting to become crazy and no food is made for one thing, every food has multiply uses. Crazy world we live in today.
Great entry! Somebody creative came up with the idea of crossing peeps and water ice. To market this around Easter time is such a great idea.
ReplyDeleteSo here's the deal. Let's say you actually do go into the elaborate pastry business. How are you going to be creative and original? How are you going to distinguish your business from all the other similar places out there. You have to walk a fine line between being original and not scaring people away.
Speaking of creativity, this is one of the most influential books I've ever read!
http://www.amazon.com/Whack-Side-Head-More-Creative/dp/0446674559